Prices

Free to join. Upgrade only if you want to.

Join free

Joining Dating Today and browsing profiles are free. VIP adds unlimited messages and better search. These are our current prices, in pounds sterling.

Choose your membership

Classic (free)

Everything you need to look around and start talking, at no cost and with no card needed.

  • ClassicNo chargeNo card needed to join; no time limit
  • Create a free account and build a full profile
  • Browse profiles of other members across the platform
  • Daily match suggestions from the matching algorithm
  • Post status updates and photos, comment on articles and posts
  • Take part in polls and quizzes
  • Send a limited number of messages each day
  • Read and reply to messages from VIP and VIP+ members
  • Free ID verification, or a profile check by our team with no documents needed
  • Badges you earn through activity: Verified, Chatterbox, Heartthrob, Most Popular

VIP

For when you want to message freely and search more precisely.

  • 1 week£14.99Renews at £14.99 every 1 week until you cancel
  • 1 month£24.95Renews at £24.95 every 1 month until you cancel
  • 3 months£59.95Works out at £19.98 a month. Renews at £59.95 every 3 months until you cancel
  • 6 months£74.70Works out at £12.45 a month. Renews at £74.70 every 6 months until you cancel
  • 12 months£119.88Works out at £9.99 a month. One payment, does not renew automatically
  • Everything in Classic
  • Unrestricted messaging, any time
  • Advanced search filters, including city and distance
  • Members-only chat rooms
  • Private group chats for up to 50 people
  • Rewind profiles you passed on
  • See everyone who likes you
  • Your comments placed higher in feeds

VIP+

Everything in VIP, plus being seen first.

  • 1 week£15.99Renews at £15.99 every 1 week until you cancel
  • 1 month£34.24Renews at £34.24 every 1 month until you cancel
  • 3 months£77.01Works out at £25.67 a month. Renews at £77.01 every 3 months until you cancel
  • 6 months£128.31Works out at £21.39 a month. Renews at £128.31 every 6 months until you cancel
  • 12 months£208.05Works out at £17.34 a month. One payment, does not renew automatically
  • Everything in VIP
  • Exclusive matches from a curated pool
  • Your messages and likes placed first
  • Top of every potential match's daily suggestions
  • Profile boosts and Super Match, available as add-ons

The week, month, 3-month and 6-month plans renew until you cancel; the 12-month plan is one payment.

What changes when you upgrade

Dating Today memberships compared
FeatureClassicVIPVIP+
Profile, browsing and daily suggestionsYesYesYes
MessagesA limited number each dayUnrestrictedUnrestricted
Reply to VIP and VIP+ membersYesYesYes
Free ID verification and profile checkYesYesYes
Advanced search filtersNoYesYes
Members-only chat rooms and private group chatsNoYesYes
See everyone who likes youNoYesYes
Exclusive matches, top of daily suggestionsNoNoYes
Profile boosts and Super MatchNoNoAdd-ons

Join free first

Choose a plan later, or never.

Join free

Price questions

Can I cancel any time?

Yes. Turn off renewal in your account before the renewal date.

What shows on my statement?

A discreet billing name.